Partners
Institutions, sponsors, broadcasters, venues, and brands with whom we build lasting value.
U.S. Embassy · Ethiopian Diaspora Service · Nahoo TVSelected work
Campaigns delivered in the market.
Projects across sports, media, communications, events, and distribution, with the work and outcomes clearly documented.
How to explore our work
Five areas of experience.
Many assignments cross more than one category. Our role can include partnership, strategy, creative production, and field execution.
Sports marketing
Camps, tournaments, team travel, sponsorships, and live experiences that connect sport with community.
AND1 · Ethio Ballers · Lifan World CupATL marketing
Television, documentary, broadcast, press, and digital media designed to create broad market awareness.
TV commercials · Documentary · Broadcast productionBTL marketing
Direct activations that put products and messages into schools, neighbourhoods, events, and retail environments.
Sampling · School activations · Door to door promotionAdvertising
Creative materials that carry a consistent campaign message across physical and digital channels.
Banners · Posters · Roll up banners01
2 international toursInternational sports marketing · 2008 & 2010
AND1 Ethiopia Tours
Two separate assignments that required Next Level to translate a global streetball property into locally relevant, professionally delivered Ethiopian events.
Context
The opportunity went beyond advertising a visiting team. Each tour needed an audience, credible local partners, effective media attention, suitable venues, and a coordinated experience for both the international guests and Ethiopian basketball fans.
Our work
Next Level worked directly with the AND1 team and managed the Ethiopian side of both visits. The scope brought together campaign planning, promotion, sponsor coordination, public communication, venue preparation, media activity, event operations, guest handling, and local logistics. The 2008 and 2010 visits were planned and delivered as separate campaigns, allowing the approach to respond to the needs of each tour.
Outcome
The two visits connected an internationally recognized basketball brand with local audiences while demonstrating Next Level’s ability to coordinate complex sports properties across communication, operations, partnerships, and live experience.
Scope
Campaign strategySponsorshipMedia relationsVenue & logisticsEvent operations
02
10+ year partnershipYouth sports marketing · 10+ years
Ethio Ballers Summer Camp
A long running youth sports platform built through consistent promotion, parent communication, venue partnerships, and annual event delivery.
Context
Summer camps must earn the confidence of parents while remaining exciting and relevant to students. The task has therefore been both promotional and operational: explain the value of the program, reach families at the right time, and support a dependable experience year after year.
Our work
For more than a decade, Next Level has supported the organization and promotion of Ethio Ballers Summer Camp. Work has included audience outreach, campaign communication, event visibility, partner coordination, and the use of international school venues. Those venue relationships gave the camps professional settings while also introducing participating schools to hundreds of families without separate school promotion campaigns.
Outcome
The partnership has developed into a durable annual platform. Across the wider summer camp program, participation has averaged more than 500 students per year for over five years. This reflects sustained parent trust and strong market recognition.
Scope
Audience outreachParent communicationsSchool partnershipsVenue activationEvent promotion
03
Culture on screenBroadcast & production · Nahoo TV
The Coach Carlos Show
An interview and culture platform designed to connect sport with the people, ideas, and achievements shaping Ethiopia.
Context
The program needed to feel broader than a conventional sports show. Its role was to create thoughtful public conversations while giving audiences access to respected athletes, artists, entrepreneurs, and cultural figures.
Our work
Next Level supported program development, guest outreach, scheduling, interview preparation, location coordination, filming, and the communication surrounding each production. Nahoo TV served as broadcaster and production partner. Blue Birds Hotel supported the project as a sponsor and provided a venue for filming, helping the team create a consistent production environment.
Outcome
The resulting platform brought together prominent Ethiopian and international voices, including Haile Gebrselassie, Betty G, Girum Ermias, Ras Johnny, and many others. It also extended Next Level’s work from live promotion into recurring media production and storytelling built through relationships.
Scope
Program developmentGuest coordinationInterview productionLocation managementBroadcast partnership
04
Recognition unlockedDocumentary & stakeholder communications · 2025
20 Years of Excellence
Next Level funded this basketball documentary and used it as a strategic communication tool for recognition, relationship development, and future opportunity.
Context
Ethiopian basketball needed a clearer story for international stakeholders. The documentary demonstrated the work already happening, made local potential visible, and opened more serious conversations about scouting and community support.
Our work
Next Level led the communication, production, and deployment of the documentary and funded the project independently. After production, the team presented the film with additional proposals and managed the later communication. This turned the documentary into a practical asset for stakeholder engagement.
Outcome
The engagement led to a meeting at the U.S. Embassy with Public Diplomacy Officer Ryan Brandon. The discussion brought recognition to the work and a willingness to explore support for future charity initiatives connected to youth and basketball.
Scope
Documentary strategyProductionStakeholder materialsProposal presentationDiplomatic communication
05
Several partnersPress relations & event communications · 2025
20th Anniversary Press Conference
A milestone event presented to media through coordinated messaging, partners, guests, and venue delivery.
Context
The twentieth anniversary of the Coach Carlos Sports Enrichment Center called for more than a celebration. It was an opportunity to explain the history of the work, recognize the relationships behind it, and present the next chapter to media, partners, and invited stakeholders.
Our work
Next Level organized the press conference from communication planning through event delivery. The team coordinated the event narrative, invitations, speakers, press engagement, guest flow, and production details. Tripolla Tours participated as a collaborating partner, while Metropolitan Real Estate supported the occasion as a sponsor.
Outcome
The event brought two decades of work into a focused public story and created a professional setting for partners, supporters, and media to engage with the organization’s history and future direction.
Scope
Press conference strategyPartner coordinationMedia invitationsGuest managementEvent production
06
Distribution in 4 citiesProduct marketing & distribution
Tasties Market Reach
A product growth assignment where promotion and physical availability were managed together.
Context
Building a snack brand requires more than awareness. Consumers must repeatedly see the product, find it in the market, and associate it with reliable quality. Tasties therefore needed both active promotion and dependable distribution.
Our work
Next Level served as a direct distributor for Tasties while also supporting market promotion and retail visibility. Distribution was concentrated in Addis Ababa and extended to Bahir Dar, Hawassa, and Jimma. Product presence was reinforced through consistent field activity and event sponsorship opportunities that placed the snack in front of relevant audiences.
Outcome
The combined approach helped Tasties build sustained popularity and recognition. The product’s quality created repeat demand, while Next Level’s distribution and promotional consistency ensured that demand could be converted into real availability across four cities.
Scope
Direct distributionRetail visibilityField promotionEvent sponsorshipRegional market reach
Campaign portfolio
Campaigns across sectors and channels.
Additional projects from the Next Level archive, matched to the original campaign records and photographs.
Showing 14 projects
01Partnership marketing · Two year engagement
Ethiopian Diaspora Service Partnership
A formal partnership created to connect visiting diaspora communities with relevant activities during Ethiopia’s summer season.
Next Level supported activities designed for the visiting Ethiopian diaspora through a two year partnership with the Ethiopian Diaspora Service. The agreement was signed with Ambassador Fitsum and created a foundation for coordinated outreach and seasonal visibility.
Partnership developmentCampaign promotionDiaspora outreach
02Sports travel & tournament coordination
International Team Travel
Complete international travel and tournament coordination for schools and sports clubs.
Next Level has organized international trips and tournament participation for clubs and school teams travelling to Dubai, Kenya, and Canada. The work connects sports programming with communication, group coordination, travel planning, and the practical support teams need to represent Ethiopia abroad.
International coordinationTeam travelTournament support
03Digital marketing · U.S. Embassy events
2025 Pro Camp Promotion
Digital campaign support for a prominent basketball development program connected to the U.S. Embassy.
Next Level produced digital marketing content and campaign visibility for U.S. Embassy programs, including the 2025 Pro Camp. The assignment used the agency’s basketball network and communication experience to connect the event with players, schools, families, and the wider sports community.
Digital campaignSports communicationCommunity reach
04Customer engagement · Lifan Motors
Lifan World Cup
A branded football competition designed for Lifan Motors’ leading customers.
Next Level organized the Lifan World Cup, a major football competition created for 32 of Lifan Motors’ top customers. The format transformed customer appreciation into a live branded experience, combining sport, participation, audience engagement, and company visibility.
Event conceptCustomer activationTournament delivery
05Product marketing · Snack category
Mix Max Chips Campaign
A product campaign that connected a snack brand with basketball culture and active audiences.
For Mix Max Chips, Next Level developed promotional activity that placed the product inside youth and sports environments. The campaign used recognizable basketball imagery and field communication to introduce the snack product in a locally relevant way.
Product promotionCreative campaignAudience activation
06School marketing · Sports & community events
International School Tournaments
Tournaments and carnivals that bring school communities together while giving host institutions meaningful public exposure.
Next Level has organized tournaments and carnivals with international schools including One Planet International School, Cambridge Academy, and Lebawi International School. These events created participation for students and families while positioning the schools as active, welcoming community destinations.
School partnershipsTournament productionCommunity events
07Television production & market promotion
Addis Chicken Campaign
A one minute television commercial supported by targeted outreach to businesses.
Next Level produced a one minute television commercial for Addis Chicken Processing PLC and followed it with a campaign introducing the company’s services to food delivery businesses. The combined approach linked media production with practical sales communication.
TV commercialB2B promotionMarket outreach
08Snack marketing & distribution
Tasty Foods Market Campaign
Sustained snack promotion supported by direct distribution and event visibility.
Next Level combined marketing with physical distribution for Tasty Foods products. Consistent field promotion, product availability, and visibility at sports events helped the brand remain present where young consumers and families gathered.
Snack marketingDirect distributionEvent visibility
09BTL activation · 60 schools
Mineral Water School Activation
A product introduction across 60 schools, reinforced by a public 5K activation.
The BTL campaign introduced a new flavoured mineral water product across 60 schools through direct marketing and branding at each location. A five kilometre run extended the campaign beyond the school network and brought the product in front of a much larger public audience.
BTL marketing60 school activation5K event
10Brand representation · Merchandise
Ballers Gear Brand Campaign
Digital and field based brand building for a basketball merchandise company.
Next Level served as a brand ambassador for Ballers Gear and organized an extensive campaign across digital and physical channels. The work connected merchandise visibility with basketball communities, retail environments, and the cultural credibility of the wider sports platform.
Brand ambassadorshipDigital marketingGround activation
11Product launch · Sampling & school activation
Sofi Malt Launch Events
A launch campaign built around participation, product sampling, basketball, and school communities.
Next Level organized major events to introduce Sofi Malt’s new product to the market. The activation combined sampling with school promotions, branded jersey giveaways, player engagement, and a basketball league that made the product part of an energetic youth experience.
Launch eventsProduct samplingSchool promotion
12Digital marketing · Editing & advertising
Katakit Digital Campaign
Digital campaign development created to strengthen product awareness and advertising consistency.
Next Level supported Katakit through digital marketing, creative editing, and advertising. The assignment converted brand material into useful campaign content that could be published consistently and introduce the products to a broader audience.
Digital marketingContent editingAdvertising
13National product marketing & distribution
Dada Juice Market Expansion
A market expansion campaign connecting product promotion with distribution across Ethiopia.
Next Level supported Dada Juice with a campaign designed to introduce the product, build demand, and expand physical reach. Visibility in sports and youth communities made the product relatable, while distribution carried the campaign beyond a single event or city.
Market penetrationProduct promotionDistribution
14Digital & door to door promotion
Amico Product Introduction
A combined digital and personal campaign introducing Amico products directly to consumers.
Next Level introduced Amico’s product range through coordinated digital marketing and door to door promotional activity. The approach paired broad online visibility with direct consumer contact, helping explain the products and create recognition at neighbourhood level.
Digital campaignDoor to door promotionProduct introduction
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