Current project · Responsible 21+ activation
The Blue Nile · London Dry Gin
Crafting its market arrival.
A premium 21+ brand introduction connecting Ethiopian provenance, distinguished hospitality, campaign content, consumer insight, and distribution support.
StrategyCreative directionResponsible activationDistribution
20+Years of experience
500+Annual camp participants
10+Years organizing Ethio Ballers camps
2AND1 Ethiopia tours
Our point of view
People act on messages they understand and trust. Local knowledge makes the difference. We connect strategy with practical market delivery.
The Next Level story ↗Current projects · 2026
Upcoming events in Ethiopia and Dubai.
Sport, culture, diaspora engagement, youth development, and international competition.
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Selected results
What changed because we were there.
A selection of assignments showing the challenge, Next Level's role, and the result delivered.
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01Ethio Ballers
Summer Camp
A trusted annual youth sports platform built through parent communication, school partnerships, venue activation, promotion, and dependable event delivery.
10+Years of collaboration
500+Students joining annually
Parent communicationSchool partnershipsEvent delivery
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02AND1 Ethiopia Tours
2International tours delivered
Next Level managed the Ethiopian side of both visits, connecting promotion, sponsors, media, venues, guest handling, logistics, and live event operations.
Campaign strategyEvent operationsMedia relations
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03Tasties Market Reach
4Cities reached through distribution
Promotion and physical availability worked together across Addis Ababa, Bahir Dar, Hawassa, and Jimma to build sustained recognition.
Direct distributionField promotionEvent sponsorship
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0420 Years of Excellence
Recorded outcomeU.S. Embassy meeting secured
Next Level independently funded and produced the basketball documentary, then used it with additional proposals to create recognition and open a conversation about future community support.
Documentary strategyProductionDiplomatic communication
Read the full case ↗Connected capabilities
Strategy, communication, and delivery in one team.
We connect strategic thinking with the communication, partnerships, production, events, and distribution needed to make work land.
Marketing strategy
Audience insight, positioning, campaign planning, and plans for entering new markets.
Brand activation
Promotions, launches, sponsorships, and experiences that create participation.
Strategic communications
Messaging, public relations, stakeholder engagement, and media coordination.
Media production
Documentaries, interviews, campaign content, and production deployment.
Events & press
Press conferences, tournaments, launches, and complete event delivery.
Distribution support
Retail reach, visibility, field coordination, and local product distribution.
From the archive
The people and moments behind the work.
Production, interviews, guests, and relationships captured across the Next Level story.
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Your next move
Ready to move
the market?
Tell us what needs to reach the right people. We’ll help shape the strategy and carry it into the market.
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