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Current projects · 2026

Where sport, culture, and community meet.

Four live projects connecting young people, families, the Ethiopian diaspora, schools, partners, and international basketball communities.

Explore the calendar ↓
Puagume Festival 2026 event posterNext eventPuagume Festival 2026 · September 8 & 10, 2026
01SEP 08 & 10Puagume Festival 202602SEP 26Meskel 202603OCT 03Irreecha 202604DEC 18–22World Squad Youth Cup · Dubai 2026

Current project portfolio

Four experiences. One connected purpose.

Each project uses sport as a platform for participation, culture, institutional collaboration, brand visibility, and meaningful relationships between local and international communities.

Puagume Festival 2026 poster

Back to Your Origin · Community Festival

Puagume Festival 2026

Two free-entry festival days connecting basketball, culture, young people, families, vendors, and Ethiopia’s international community.

Date
September 8 & 10, 2026
Venue
African Union Headquarters
Location
Addis Ababa, Ethiopia

The Puagume Festival opens the 2026 partnership series at the African Union Headquarters. The programme uses sport and culture as a welcoming platform for young people, diaspora families, schools, local businesses, partners, and the wider public.

Basketball tournamentsMusicFoodLocal products & vendorsFashion showCultural exchange
Designed for

Youth players, families, schools, diaspora communities, local vendors, institutions, and invited partners.

Free entry · Registration required · Limited spaces

Meskel 2026 poster

Back to Your Origin · 2026 Partnership Series

Meskel 2026

A youth basketball and cultural gathering staged at one of Addis Ababa’s most meaningful public venues.

Date
September 26, 2026
Venue
Adwa Victory Memorial Museum
Location
Addis Ababa, Ethiopia

The Meskel edition connects competitive youth basketball with heritage, community participation, and the Back to Your Origin programme. The setting creates a strong platform for schools, diaspora families, institutions, sponsors, and young athletes to meet around a shared Ethiopian experience.

Youth basketballDiaspora gatheringCultural connectionSchool participationPartner visibility
Designed for

Young athletes, parents, international schools, diaspora families, cultural partners, sponsors, and the public.

Irreecha 2026 poster

Back to Your Origin · 2026 Partnership Series

Irreecha 2026

Basketball, youth participation, and Oromo cultural celebration brought together at Cambridge Academy’s new sports venue.

Date
October 3, 2026
Venue
Cambridge Academy · Summit
Location
Addis Ababa, Ethiopia

The Irreecha programme concludes the local three-event series with a cultural and sporting gathering designed for Ethiopian and diaspora communities. Participants will experience basketball competition alongside an introduction to the meaning, people, and traditions surrounding Irreecha.

Boys & girls basketballIrreecha cultural programmeYouth mentorshipDiaspora participationCommunity gathering
Designed for

Youth teams, parents, the Oromo community, diaspora visitors, schools, cultural organizations, and partners.

World Squad Youth Cup · Dubai 2026 poster

International Youth Basketball

World Squad Youth Cup · Dubai 2026

An international five-day youth basketball experience bringing teams from more than 18 countries onto one global court.

Date
December 18–22, 2026
Venue
Jebel Ali International School
Location
Dubai, United Arab Emirates

Next Level Marketing + Communications is presenting the Ethiopian recruitment programme for the World Squad Youth Cup in collaboration with Ethio Ballers and event partner Cambridge Academy. The project gives Ethiopian schools, academies, teams, and players a structured route into international competition.

5 competition days18+ countriesBoys & girlsU12 · U14 · U16 · U194+ guaranteed gamesSemifinals & finalsFull-board options
Designed for

Players, teams, schools, academies, coaches, parents, sponsors, and international basketball partners.

Ethiopia registration is open for teams, players, schools, and academies.

Registration & partnerships

Take part in the next project.

Contact the relevant team for player registration, school participation, sponsorship, vendor opportunities, media collaboration, or institutional partnership.

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